Association of British Orchestras

Commercial & Marketing Director, Warner Classics UK

Warner Music Group Competitive Closing date 31 August 2021
Warner Classics is home to some of the most celebrated artists in the world of classical music today, including Sir Antonio Pappano, Joyce DiDonato, Renaud and Gautier Capuçon, Diana Damrau, Alison Balsom or the Ebene Quartet. It is also the home of exciting emerging talents, like Beatrice Rana, Martin James Bartlett, Eric Lu, Elsa Dreisig, Riopy and Jakub Jozef Orliński.

Warner Classics and Erato’s long and rich history is distinguished by an array of legendary artists who set new musical standards like Maria Callas, Herbert von Karajan, Yehudi Menuhin, Itzhak Perlman and Mstislav Rostropovich.

The Warner Classics UK team is tasked with developing and expanding the commercial and critical success of this high-quality and varied roster of artists.

The UK team works in close collaboration with the other UK based Commercial, Digital, Sync, Brand Partnership teams. It also works very closely with the repertoire center based in Paris and London, and oversees A&R, International Marketing and Promotion, Digital and Physical Operations, Finance and Legal Affairs.

This role will be our Head of Classics in the UK, in this position you will -
• Define and pursue strategies to constantly improve Warner Classics’ profile and performance in the UK
• Identify and pursue non-recorded-income opportunities for Warner Classics artists and catalogue in the UK, such as Sync and Brand Partnerships
• Develop and establish long-term commercial and marketing partnerships in the UK (media, retail, brands, venues, other) in collaboration with both classic repertoire center and WMUK stakeholders
• In collaboration with the center's A&R department, develop long-term artist-specific strategies to further establish Warner Classics’ artist roster in the UK
• Identify local repertoire opportunities to be pursued in collaboration with A&R
• Develop strategies to increase our artist’s / our label’s market share and audience reach in the UK, with a strong focus on digital platforms and streaming
• Work on budgets, campaigns and tools to successfully implement strategic initiatives for Warner Classics in the UK
• Work with colleagues to set objectives for artists and key projects
• Represent the label at concerts, events and BPI
• Establish relationships with artists, artists management, venues and other partners
• Lead the Classics UK team with two direct reports (Marketing, PR) and one dotted line report (Commercial). Responsible for performance and compensation reviews.
• Ensure innovation and creativity throughout all work, and stay up to date with changes in the market
• Keep a close eye on the local P&L, working with the leadership team and Finance to understand and optimize the department’s financial and commercial performance
• Work closely with the VP, Marketing to review the department marketing budget and make recommendations on how to invest marketing spend.

About you:
• Entrepreneurial mindset, have the ability to translate analysis into actionable strategy
• Have an exemplary knowledge of the digital and traditional media with an understanding of how it influences and moves popular culture
• Marketing experience from working with DSP/Media/ Distribution/Label (Pop or Classical label)
• Existing relationships with key media
• Track record of managing productive relationships
• A specialist in planning and executing streaming-focused marketing campaigns
• Love of Classical Music
• Be motivated, creative, innovative, highly organized, detailed and able to multitask, while working under pressure
• Have strong management and people skills with the ability to drive projects to completion, and eager to have commercial success
• Have excellent oral and written communication skills
• Drive, initiative and enthusiasm
• Networker, ability to represent the business to external partners
• English essential, a second language (particularly French) desirable

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