Association of British Orchestras

Head of Classical Marketing

Sage Gateshead Dependent upon experience Closing date 30 March 2021
Sage Gateshead is an international music centre with two auditoriums and a rehearsal space all with world class acoustics, a 25 room Music Education Centre, bars, restaurant, café, shop and public
space creating a ‘town square’ for anyone to enjoy for free. We are for audiences, for artists, for the North and for the long-term. Everything we do is guided by our values: Creative, Diverse, Focused, Leading, Responsible.

This role is the strategic and operational lead for marketing of the classical programme of Sage Gateshead, and its orchestra Royal Northern Sinfonia. The post holder will work with the Director, RNS to set the overall marketing strategy, and play a key part in determining tone of voice and narrative around the programme and the orchestra. They are responsible for the devising and delivering an annual series of marketing and communications campaigns, and meeting sales targets for the classical programme.

In addition to growing audiences for traditional performances, the post holder will have a thorough understanding of audience development, and suitable branding, sales campaigns and sales
channels to attract a wider range of target audiences to new performance formats and for digital work.

The successful applicant will have creative flair, and a passion for classical music. They will be convinced of its relevance to contemporary society, and have a plethora of ideas of how to
communicate this better to a wider public. In addition to support from the Marketing and Communications Assistant, the post holder will also be able to draw on the wider marketing resources of the organisation. It is envisaged that there will be opportunity to develop the classical marketing team in the near future.

If you are passionate about bringing great music to a wide range of people, and you can talk compellingly about the transformative power of music, we’d love to hear from you. To find out more about the role please view our recruitment pack and application form, both available on the Sage Gateshead website.

We recognise and understand the importance of diversity and inclusion. You will be welcomed at Sage Gateshead and will find an inclusive environment where different views and experiences are valued, and everyone is able to be themselves.

We welcome all candidates, and it is our policy that all applicants and employees receive equal treatment irrespective of sex, race, disability, sexual orientation, religion or belief, age, marital status or civil partnership, pregnancy/maternity or gender reassignment.

How to Apply

Applications should be made on a North Music Trust online application form available on the Sage Gateshead website. Please let us know if you need any adjustments or support to apply for this role. We will consider any reasonable adjustments that you may need if you are successful in being appointed to this role.

We regret that CV’s cannot be accepted. If you have any queries about your application please email the below address.

Completed applications should be returned no later than 9am on Tuesday 30th March 2021.
Interviews will be held virtually on Friday 9th April 2021.

Contact details

Annual Conference

The next ABO conference will take place in Glasgow from 9 – 11 February 2022.