The newly created role will be focused on developing and implementing a new social and content strategy, with strands of activity that focus on growing and engaging audiences, raising the profile of the Orchestra on a global scale and maximising income. The successful candidate will be responsible for the management and optimisation of all our social channels, as well as content development and capture. Importantly, the candidate will work closely with the Marketing and Concerts teams to ensure our social channels are full of rich and engaging content, and a central part of the marketing mix. They will need to be confident in developing relationships pan-organisation, as they will work closely with a core group of staff and players to expand the capture and development of content.

This is an exciting and varied role, both strategic and hands-on – no one day will be the same. There will be an expectation to attend a variety of Philharmonia concerts and activities to collect imagery, content and footage (UK and internationally, where appropriate).

Responsibilities:

Strategic Planning:
- With the Marketing team and any external research/audience agencies, develop an annual content
and social strategy and planner, which serves all areas of the business and campaigns
- Develop a brand personality appropriate to each channel, which builds on the Philharmonia core
brand mission and values
- Develop a strategy for paid social activity and digital advertising
- Look at the introduction of more social channels, where appropriate
- Using various analytics tools, and tied to the wider organisational data strategy, develop reports for
circulation on a regular basis, which show growth in audience numbers and engagement

Project Management:
- Schedule and optimise social channels (organic), ensuring there is a variety of content with a
consistent TOV and brand, which delivers audience engagement, growth, and diversification
- Schedule and optimise paid social and digital advertising to maximise best performing channels
- Work with Managers to support with SEO and website navigation, as part of the whole customer
journey
- With the Managers and an external agency, support with optimisation of the Google Grant account
- Analyse the effectiveness of all social and content and implement any optimisations and learnings
- Attend concerts and activities where relevant and part of the strategy, in order to capture imagery,
stories and footage
- Coordinate with the stage management and concerts teams to ensure that information is shared well
in advance and opportunities are maximised
- Work with partner venues and organisations to promote the work we do as engagements and on tour,
in support of both parties’ strategies
- Work with the Data and Insight Manager to improve data capture, monitoring and understanding
Leadership and Management:
- With the Director of Marketing & Comms, work to engage the whole Orchestra in the production of
content
- Work with a core group of players and staff to build confidence in the creation of content and
capture, building a strong in-house team

Managerial Responsibilities:
- Attend workshops/conferences/seminars to be on the front foot of social media and content
development – share learnings with the team and other stakeholders
- Be a brand guardian for the Philharmonia identity, working with the Director of Marketing & Comms
to evolve and optimise branding across online channels and beyond
- Work with Director of Marketing & Comms on new online projects that may arise, as part of the
programme and business development

Skills and Qualifications

Essential:
 Minimum three years’ experience in a relevant role
 A champion for social media and content development
 Knowledge of all social platforms, Google Analytics and other reporting tools
 Passion and interest for music and the arts, with a good understanding of orchestras
 Some experience in photography/videography (does not need to be an academic qualification)
 Excellent communication skills (both verbal and written), with the ability to communicate convincingly to a
diverse range of people
 Excellent interpersonal and social skills, with the ability to create strong relationships with a range of
stakeholders and colleagues
 Ability to work successfully as part of a team as well as to use own initiative
 Ability to prioritise a mixed workload and to work to tight deadlines
 Willingness to have a hands-on attitude
 Willingness to work unsocial hours, including evenings and weekends both within London and the rest of the UK (occasionally internationally)

Desirable:
 Experience of working with a similar arts organisation
 Experience of working with musicians or other creative artists

Contact details

philharmoniahr@thehrhub.co.uk