On 21st May 2024, the Association of British Orchestras, along with its over 200 members, launched a bold three-year-long nationwide public engagement campaign to celebrate the power and value of classical music and the UK’s orchestras. The ABO are celebrating the Power of Connection of classical music and the joy that it brings to our everyday lives.

People across the country turn to classical music in so many different settings, not only for pure enjoyment, but for reflection, mindfulness and to feel a powerful sense of connection – whether that’s a highly personal sense of emotion, or to share life’s special moments with those around them. Everyone has their favourite music that transports them to a landmark moment in their life. We wanted to start a conversation open to everyone to introduce one another to the music that moves them.

Download the 2024 Campaign Toolkit here:

Click on the links to download:

• Toolkit summary document including content examples
• Campaign logo & branding
• Template social media assets (supplied in Photoshop + jpegs for examples) + naming legend with descriptions for use
• Brand Guidelines
• Social media activation brief
  
• Filming brief
• Tone of Voice Guidelines
• Example social media calendar

We’re grateful to our Campaign Partners:

This campaign is generously supported by the ABO Trust.