Association of British Orchestras

Head of Marketing

Royal College of Music £48,010 - £54,997 per annum pro rata. Closing date 24 January 2020
The Royal College of Music (RCM) is one of the world's greatest conservatoires. Our excellence was recognised by the 2019 QS World University Rankings, in which we ranked as the top institution for performing arts in the UK for the fourth consecutive year.

The Royal College of Music is now seeking to engage a Head of Marketing to lead and develop the global marketing strategy.

Working closely with the Director of Communications the post holder will ensure that all activity is in line with the RCM’s overall brand and strategic objectives and that scale and scope is sustainable. This is a key leadership role at the RCM and an opportunity to join a world leading arts institution as we continue a period of ambitious growth. This year we launch our new performance and teaching spaces at our iconic campus and a new RCM Museum of Music will open to the general public.

Deep digital knowledge, including data analysis, customer segmentation and journey analysis will underpin strategy and you will embed this thinking within your team in order to drive all future campaigns.

Experience of higher education marketing is desirable, along with a strong appreciation of the arts and the transformative impact they make to society.
We have an ambition to grow our visitor numbers, increase our commercial revenue, develop further our online audiences and showcase our prestige to the world. The Head of Marketing must be able to work with autonomy, proactively managing strategy, stakeholders and developing initiatives that drive the business forward.

This post is offered on a permanent, part-time, basis and is immediately available.

For full details of this position please read the Applicant Information Pack, available to download from the RCM website.

To apply, please complete our 1) Application form and 2) Equal Opportunities form (available to download from the RCM website) and submit in Word or PDF format to the below email address.

CVs without an application form will not be accepted. Please ensure that you include the Job Reference Number when submitting your application.

The RCM is committed to being an equal opportunities employer and to promoting a diverse and inclusive environment for all our staff, students and visitors.

Contact details

Annual Conference

The next conference will be held in Manchester from 29-31 January 2020,

hosted by The Hallé and BBC Philharmonic