Association of British Orchestras

Senior Digital Marketing Manager

Philharmonia Orchestra £30,000-35,000 Closing date 18 June 2022
The Philharmonia Orchestra is seeking to appoint a Senior Digital Marketing Manager to work with the Marketing team to promote all aspects of the offer – someone who is passionate about digital and social media and is excited to be an innovative leader in the sector.

The newly created role will be focused on developing and implementing a new social and content strategy, with strands of activity that focus on growing and engaging audiences, raising the profile of the Orchestra and maximising income. The successful candidate will be responsible for the management and optimisation of all digital channels, as well as the online experience and customer journey. Importantly, the candidate will work closely with the Director of Marketing and Comms to embed digital into the heart of the organisation and make digital content and channels a central part of the marketing mix.

This is both a strategic and a hands-on role. There will be an expectation to attend a variety of Philharmonia concerts and activities to collect imagery, content and footage (UK and internationally, where appropriate).

Key information

• Salary: £30,000 - £35,000, depending on experience
• Contract: Full time
• Hours: 9.30 – 17.30, Monday – Friday (35 hours per week) plus evening and weekend work as required
• Annual leave: 25 days per annum, including public and bank holidays
• Pension: the Company will contribute 6% of salary to a qualifying pension scheme

The Philharmonia Orchestra is committed to ensuring equitable opportunities and a welcoming environment for all those that engage in our work. We strive for a more representative workforce and encourage applications from under-represented groups in the UK arts workforce, particularly those from Black, Asian and Ethnic Minority backgrounds, from lower socio-economic statuses, d/Deaf and Disabled applicants, and those from the LGBTQIA+ community.

If you require any Reasonable Adjustments to apply for this position or attend an interview, please email

The Orchestra

It is an exciting time in the Philharmonia history – in September 2021, Santtu-Matias Rouvali took up the baton as Principal Conductor, and his partnership with the Orchestra has received critical acclaim. He is just the sixth person to hold that title since the Orchestra was founded in 1945. On his appointment, he said: “This is the start of a great adventure. The players of the Philharmonia can do anything: they are enormously talented and show an incredible hunger to create great performances… we will do great things together.”

Based in London at the Southbank Centre’s Royal Festival Hall, the Philharmonia creates thrilling performances for a global audience. Through its network of residencies, the Orchestra has a national footprint, serving communities across England both in performance and through its extensive outreach and engagement programme.

Founded chiefly as a recording orchestra in 1945, the Philharmonia continues to work in the studio - recording movie scores and game soundtracks, and a huge range of classical and commercial projects. With a truly international presence, the Philharmonia uses the latest digital technology to connect with audiences beyond the concert hall and are sector leaders in the production of immersive experiences and online media.

The role will be primarily based at our administrative office in Southwark, London SE1; however, the role will require travel within London and to other UK (and international) locations.

The team
Reporting into the Director of Marketing and Comms, this newly created role will ideally complement the other expertise and responsibilities within the marketing team. This role will work with other members of the team to create fully joined up campaigns, which deliver optimum results and marketing excellence. The successful candidate will work closely with all Philharmonia departments, including Learning & Engagement, Development and the Concerts teams.

Role and responsibilities

Social and content strategy and implementation
- With the Marketing team and any external research/audience agencies, develop an annual content and social strategy and planner, which serves all areas of the business and campaigns
- Schedule and optimise social channels (organic), ensuring there is a variety of content with a consistent TOV and brand, which delivers audience engagement, growth, and diversification
- Look at the introduction of more social channels where appropriate
- Develop a strategy for paid social activity and implement (either in house, or with an agency)
- Analyse the effectiveness of all social and content and implement any optimisations and learnings
- Attend any concerts and activities where relevant and part of the strategy, in order to capture imagery, stories and footage
- With the Director of Marketing & Comms, work to engage the whole Orchestra in the production of content

- Using various analytics tools, and tied to the wider organisational data strategy, develop reports for circulation on a regular basis, which show growth in audience numbers and engagement
- Work with the Data and Insight Manager to improve data capture, monitoring and understanding

Streaming and recordings
- With the Director of Marketing & Comms and other Directors/CEO, continue to develop the strategy for audio/visual recordings and releases
- Work with major digital platforms and partners (audio and visual) to disseminate content throughout the year, in order to grow audiences and deliver income

- Optimise the website, with particular emphasis on an improved online customer journey and purchase pathway
- Work to evolve the online brand and improve presentation of the full Philharmonia offer and key messages
- Update the website with new content, imagery etc, as necessary

Digital advertising
- Develop and implement a strategy for paid digital advertising, which maximises the best performing channels
- Reintroduce the Google Grant and oversee/manage the optimisation of the account

- Work with the Press and Marketing Manager to develop a press strategy, which sees online channels play as important a role as offline, with particular emphasis on influencers and ambassadors
- Be a brand guardian for the Philharmonia identity, working with the Director of Marketing & Comms to evolve and optimise branding across online channels and beyond

Person specification

• Minimum five years’ experience in a relevant role
• A champion for digital marketing and channels
• Knowledge of all social platforms, Google Analytics and other reporting tools
• Passion and interest for music and the arts
• Excellent communication skills (both verbal and written), with the ability to communicate convincingly to a diverse range of people
• Excellent interpersonal and social skills, with the ability to create strong relationships with a range of stakeholders and colleagues
• Ability to work successfully as part of a team as well as to use own initiative
• Ability to prioritise a mixed workload and to work to tight deadlines
• Willingness to have a hands-on attitude
• Willingness to work unsocial house, including evenings and weekends both within London and the rest of the UK (occasionally internationally)

• Experience of working with a similar arts organisation
• Experience of working with musicians or other creative artists
• Experienced in photography/videography

Contact details

Annual Conference

The next ABO conference will take place in Bristol,
hosted by Bristol Beacon, from 24-26 January 2024.