Association of British Orchestras

CANCELLED Essentials of Fundraising in the Arts

Thursday, 16 June 2022, 10:00 - 17:00

32 Rose St, Covent Garden, London WC2E 9ET

Regrettably this course on 16 June is cancelled. We hope to run the course again in late November/early December as usual and more details will appear on the website in due course.

Updated: 9 June 2022


This course aims to dispel the mystique of fundraising and show that anyone can fundraise successfully provided they follow some simple rules, enjoy communicating with people, can write well and research thoroughly, and are persistent.

Suitable for

  • Fundraising and development staff working in the performing arts, including orchestras, theatres, venues, concert halls etc.
  • Those new to fundraising or those looking to refresh their skills in this area.

Course Outline

The day will cover the following areas:

  • Fundraising strategies and research techniques
  • Charitable trusts and foundations
  • Individual Giving and Membership schemes, corporate support and events
  • How to get the most out of boards and development advisory groups

The course includes a six-month email follow-up service, answering basic questions that have occurred since the course took place.

Learning Outcomes

At the end of this course you will:

  • Have a working knowledge of the many different ways to raise money
  • Know how best to apply that knowledge
  • Know how to plan a fundraising strategy and write applications and proposals
  • Have a clear understanding of what NOT to do when trying to attract funds.


Sarah Gee is co-founder and Managing Partner of Indigo-Ltd. She has worked with scores of theatres, arts centres and music organisations across the UK and overseas, including Sinfonia Cymru, Bolton Octagon, Kings Place, Talawa, Warwick Arts Centre, Leeds College of Music, mac birmingham, Derby Theatre, British Council, and the European Broadcasting Union. She is the Midlands Area Hub lead for the Arts Fundraising Fellowship programme, and regularly both chairs and speaks at arts conferences.

Cancellation policy

Cancellations may be made in writing or by email to the ABO ( up to two weeks before the course date and refunds may be made at the discretion of the ABO; thereafter the full total is payable. Registrations may be transferred to another name. The ABO reserves the right to cancel at any time without liability and in these circumstances, participants will be offered an alternative date or a full refund of the course fee.

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Annual Conference

The next ABO conference will take place in Leeds, hosted by Opera North, from 1-3 February 2023.